The bright half of the ninth day of the month chaitra is the day on which Lord Ram and Lord Swaminarayan incarnated on earth.
* Lord Ram incarnated for the upliftment of society and to show how one has to perform his prescribed role ideally in the society.
* The divine purpose of Lord Swaminarayan’s incarnation is the upliftment of the masses from their illiteracy and superstitions and made them aware of the pure form of devotion and righteous conduct as the essence of ‘Bhagvat Dharma’.
* The day of Ramnavmi is also the day of image-installation ceremony of the temple at Haridham, Sokhada(Gujarat). In 1981 on the same day images were installed by P.P. Hariprasadswamiji. This day has a paramount significance for SHRI HARI ASHRAM.